1⟩ What role does the marketing channel really play?
☛ Promotes communication
☛ Information provider
☛ Physical distribution
☛ Fosters relationship management
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“Marketing Manager related Frequently Asked Questions in various Marketing Manager job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting”
31 Marketing Manager Questions And Answers
2⟩ How do you participate in product development?
Talk about coordinating actions and information with the development department at every stage. Give examples of how your marketing management influences product development and vice versa.
3⟩ Do all companies use marketing channels?
Not necessarily all companies use marketing channels.There are some that directly market their products to consumers.
4⟩ What is the importance of team work in marketing management?
Teamwork is important as the marketing manager does his research and makes his strategic decisions based on external resources as well as cross company personnel. He brings his team work to perfection resulting in product development, marketing initiatives, promotion and advertising. He must know how to explain, lead and instruct. He must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect.
5⟩ What are your qualifications as a marketing manager?
List some key qualifications and add a brief example from your professional career. Marketing managers are excellent at multitasking. They are independent problem solvers and initiative researchers. But they are also superb team players, coordinating their activities with other departments, senior management, customers, market leaders and suppliers.
6⟩ How is the marketing manager's role related to product development?
The marketing manager evaluates the financial aspect of development. He adjusts the development with the company's financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to optimize its success among current customers.
7⟩ What importance do you attach to market research in your profession as marketing manager?
Market research is considered a key aspect in this role and researching is crucial for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing, and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.
8⟩ What is marketing management?
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing resources and activities.
9⟩ What is marketing manager?
As a marketing manager, it would be your job to plan the best ways of promoting your employer's products, services or brand. If you are organised and love communicating messages and ideas, this could be the job for you. You will need to have the management skills to lead and motivate a team.
10⟩ What are the challenges faced by direct marketing?
Sometimes poor quality leads or poorly communicated messages may pose problems for marketers as well as consumers as some of such consumers may not be actually interested in the product. So much time and money may be wasted on communicating with such consumers. Sending out direct mails to the addresses to the customers may also irritate some customers. The customers may also have a feeling that their privacy is being invaded and they may not want to disclose any personal information about themselves while being asked to answer questionnaires in direct marketing. Direct marketing has to be convincing enough to win over the trust and belief of the consumers in order to overcome such challenges.
11⟩ How would you promote our company's product (say X) if given a chance?
First of all I would identify the target market for the product. If at all the target market exists then identify if any other prospective target market could be there apart from the existing one. I would approach a celebrity to endorse it. I would also organize roadshows to publicize the product and approach the media as well. As they say 'Charity begins at Home' , so I would spread the word about the company product (name the product) to my family and friends and recommend them to use it. That would be a simple 'word of mouth' promotion.
12⟩ What is the difference between publicity and promotion?
Difference between publicity and promotion:
Publicity is about getting others to know more about your organization and its business. Its objective is to gain more name and fame in the public.
Promotion is much more vast in scope as compared to publicity which is just one aspect of promotion. There are other areas in promotion apart from publicity, which includes advertising, sales promotion,public relation, personal selling and direct marketing as well.
13⟩ What is IMC in promotions?
IMC or integrated marketing communication is the buzzword these days. Under this concept, all the elements of marketing communication are made to work together in order to achieve sales maximization as well as cost effectiveness of a product. All the elements including advertising, sales promotion,public relation, personal selling and direct marketing are integrated in such a way that they do not work at all in isolation, thereby contributing to a common goal. With the advent of specialized media vehicles, internet marketing and retailer dominated market, IMC has gained immense popularity among the corporate.
14⟩ What is publicity?
Publicity is about getting others to know more about your organization and its business. Its objective is to gain more name and fame in the public.
15⟩ What is promotion in marketing according to you?
In today's fast moving world of glitz and glamour, products have become the face of the company. The brand image of a company that it carries with it depends largely upon the kind of product or service the company is dealing with. A good enough product with the best distribution channels and affordable prices may still fail to capture the market if it has not been well or clearly communicated to the target customers. Promotion is communicating about our products or service to the masses. It is one of the essential elements of the marketing mix without which gives that face or impression to the people at large about that company brand.
16⟩ Have you ever conducted staff training or done presentations?
It may be extensive training, but you may also mention any instruction of personnel regarding your strategies, research, possible changes, new production polices, etc. Such instruction often involves presentations. Presentations are also often used when reporting to senior management.
17⟩ What is meant by marketing channels?
Once goods are manufactured, they must be transferred from their place of manufacturing (factory) to the end consumer otherwise the goods would remain idle. Marketing channels give movement to such goods and help them in reaching the right consumer at the right time and place.They can also be called the media or vehicle through which goods reach the target market and to the end consumer.
18⟩ What changes can you bring if we hire you?
19⟩ What is direct marketing?
When an organisation conducts its marketing activities particularly sale of goods to its customers directly it is called direct marketing. The final products are sold to the final consumer directly by the company , and immediate or early response from the consumer is expected. This type of marketing is also known as B2C marketing. Direct door to door sales made by the salesman. This type of marketing involves direct communication with the customer and is found to be time saving and a cost effective method of selling.
20⟩ What does the promotion mix comprise of?
The promotion mix is a combination of advertising, sales promotion, public relation, personal selling and direct marketing which a company uses to promote its products. So it becomes an important task for the marketer to properly list out the promotion mix strategies and its benefits. It is like the ingredients that go into the making of any particular dish. The quality of the dish depends upon the way in which the ingredients have been used and mixed. Similarly, an organization must have an ideal promotion mix by which it should be able to promote its products to the masses.
