For sales applicants, you should tailor your objective statement to address the position for which you are applying. If you have previous sales experience, try a statement such as "Seeking a position where my profitability and where my history of high product sales volume will be an asset." If you are new to the field, consider a statement such as "Seeking a position where I am able to gain entry-level experience in sales, while applying my excellent communication and people skills." It is important, even where you have minimal direct experience, to highlight what assets you will bring if selected for a position.