★ To flesh out the profile of the "company behind the brand" (corporate branding)
★ To minimize discrepancies between the company's desired identity and brand features
★ To delegate tasks in communication
★ To formulate and execute effective procedures to make decisions on communication matters
★ To mobilize internal and external support for corporate objectives
★ To coordinate with international business firms
What is Media relations?
Define Efficiency?
What is spokes person profiling?
Explain How ambitious are you? And why do you think you are ambitious?
Explain What are your career goals - both short-term and long term?
Define Satisfaction?
Tell me do you have any past heroes?
Explain Some people believe life is all about ?The survival of the fittest?. Today, others are suggesting, from new biological evidence, that life is in fact all about the ?The survival of the most cooperative?. What do you think?
Tell us about a time when you had to be very careful in communicating delicate information. What was the possible risk involved and how did you go about it?
Describe and explain a time when you took extra effort to make sure the person with whom you were communicating with had really understood your point. How did you do this?
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