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⟩ Explain me what is BAM and whats the benefits of using it?

Business Activity Monitoring (BAM) is used to monitor business milestones and key metrics in near real-time throughout a process in BizTalk. Business Activity Monitoring (BAM) is a module in BizTalk that captures business data and process milestones to allows business decision makers to gain insight of their in-flight processes. Using BI tools to derive up-to-date metrics and key performance indicators from the BAM databases, users can forecast process trends and monitor processes in real-time. BAM also provides a mechanism to alert users to situations that require their intervention to prevent undesirable outcome or to encourage a beneficial result.

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