Marketing is a wide concept and is involved in every

department of an organization. It involves a close

organised study of market aligned with all functional

departments. It provides a fair oppurtunity to enter into

the market from TARGET MARKET till AFTER SALE SERVICE for

the exisiting firm or from PRODUCT DESIGN till AFTER SALE

SERVICE for NEW FIRMS.

Marketing has many dimensions and verticals, which make it

the most important and critical factor for an organization

for the existence in the competative world.