Values are the guiding beliefs about how you should operate. Core values reflect what is important to an organisation, and they may well be a factor in how the overall 'vision' is defined. They do not change from time to time and in different situations, and they underpin the culture of the organisation. With corporate social responsibility (CSR) becoming an increasingly important issue in many quarters, more and more firms are taking action to turn their organisation's values into a competitive asset.

Example:

★ Dedication to every client's success.

★ Innovation that matters, for our company and for the world.

★ Trust and personal responsibility in all relationships.