Successful promotion on social media takes effort and strategy. When I worked for my previous company, we participated in several loop giveaways that were unsuccessful. We learned quickly that these giveaways boosted our following initially, but not long term. From these efforts, I learned that social media promotions are more effective when they are well thought out and they make sense. I like the idea of partnering with like brands. The chances of gaining a return from your efforts are higher when you do this.