The most important area or tool for making a suggestion to a journalist or media is the press release, which is more reachable these days. One has to put, a press release is a pseudo-news story that presents the most newsworthy and unique aspect of your product, company or service in a good format and language which are very familiar to the journalist and the target audience. A good press release places always the newsworthy angle at the very top which is much as the lead paragraph of a well-written news story does, and is free of any kind of hyperbole and over promotional. Paragraphs, which are subsequent to the lead, may include background information, spokesperson quotations and other information that can help put the newsworthiness of the story in perspective.