Role Based Interview Questions:

1) What is your job role? Your title?

2) How is your job measured?

3) What does a typical day look like?

4) What skills are required to do your job?

5) What knowledge and tools do you use in your job?

6) Who do you report to? Who reports to you?

Company Based Interview Questions:

7) In which industry or industries does your company work?

8) What is the size of your company (revenue, employees)?

Goals Based Interview Questions:

9) What are you responsible for?

10) What does it mean to be successful in your role?

Challenges Based Interview Questions:

11) What are your biggest challenges?

Watering Holes Based Interview Questions:

12) How do you learn about new information for your job?

13) What publications or blogs do you read?

14) What associations and social networks do you participate in?

Personal Background Based Interview Questions:

15) Describe your personal demographics (if appropriate, ask their age, whether they're married, if they have children).

16) Describe your educational background. What level of education did you complete, which schools did you attend, and what did you study?

17) Describe your career path. How did you end up where you are today?

Shopping Preferences Based Interview Questions:

18) How do you prefer to interact with vendors (e.g. email, phone, in person)?

19) Do you use the internet to research vendors or products? If yes, how do you search for information?

20) Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?