Researchers find the strategy method useful for several reasons:

☛ It allows the researcher to observe behavior at rarely-reached decision nodes.

☛ It is convenient for use in statistically representative surveys and field experiments, where households may be sampled through the mail or in personal or telephone interviews.

☛ Because the strategy method requires respondents to think about possible reactions in different situations, it might better reflect their behavior in the field, outside the artificial environment of the laboratory.