The purpose of equity research is to study companies, analyze financials and look at quantitative and qualitative aspects, helping investors of varying degrees to make an informed decision.

As the name suggests, 'research' plays the most important role here.

Over the years, research methods have changed but the sole intention of research remains the same.

The number of investors is booming and so is the need for exploring the nature of investments.

Investors wish to take calculated and informed decisions, and this is where the role of equity research begins.