Desired information availability and consumption spurned a whole new industry, popularly known as Equity Research.

Equity research is the study of equities or stocks for the purpose of investments. Equity research is what an equity research analyst does. In simpler terms, equity research is the act of gathering information:

1) Information that helps investors to decide where to put in their money

2) Information that traders require to understand whether to enter or exit a market position

3) Information that financiers (bankers and firms) need to evaluate companies