This can be a great way to stand out from other applicants and demonstrate initiative. Almost every company will have a website, Facebook page, Instagram account, or some sort of digital footprint. Spend a bit of time doing some online research:

☛ If they have a website, check out their “About us” or “Culture/Mission/Vision” pages.

☛ Who are some of the principal people who work there? Who are the founders?

☛ What sorts of things does this company care about? Do they donate to a particular cause or charity? Which one(s)?

☛ What are their core values? Which of their core values resonate with you?

☛ Has the company been in the news recently or have they won any awards (Social Media can be a great place to find this information).

While your interviewer won’t expect you to have in-depth company history, a little here can go a long way.