Companies want to hire people who are passionate about the job. So you need to have a great answer prepared about why you want the position.

First, identify a couple of key factors that you make fit the job description, then state why you like the company. For example:

“I love the customer support because I love the human interaction and the satisfaction that comes from helping people solve problems. I have always been passionate about working in a busy, hands-on environment, so I want to be a part of this job.”