The graphic designer you're considering should be able to articulate a clear path to achieving your desired results. An inability to do so could mean they don’t have enough experience to suit your needs.

For example, here's how veteran graphic designer Ian Paget of Logo Geek kicks off a project with a new client: "I start my design process by creating a list of goals that can be used as a tick-list to refer to during the design phase and when selecting the best solution. We cover areas such as the brand's story, values, competition and target audience."

Having a well-defined, agreed upon design process like this is key to the success of the designer-client relationship.