If you have never developed a game for commercial purposes, you might not realize the importance of marketing and distributing your game software properly. The decline of console gaming has lead to retail game stores closing by the hundreds. Instead, mobile gaming has taken the field and mobile games are increasingly sold through digital distribution. Unlike boxed sales, digital distribution allows even a new company to sell their games in the same places as the big boys. Generally, they have the same access to the same online platforms and can sell their software below-retail prices.