In order to answer this question well, you must show awareness of what the company does, including the different service areas it offers, who its main clients are and have a good idea about the size of the company. You should also research the history the business and find out as much as you can about when it was started and what the company has achieved.

It doesn't matter how competent and qualified you are for the role, if you turn up to the interview unprepared for this question, you run the risk of completely ruining your chances of getting the job.