Real estate agents get listing agreements in a variety of different ways depending on their markets. A real estate agent in an expensive area of a city such as Manhattan, trying to win the listings of New York's elite, must entertain potential clients with dinners and outings. Other agents might make a name for themselves by adopting online strategies for obtaining listings, building up an invaluable personal network of warm leads, and becoming an expert in a particular area or region.

In order to get listings in the top markets such as Los Angeles, San Francisco, Miami and New York, a real estate agent utilizes a strong network, reputation, the promise of massive marketing to the right people and opulent perks. Real estate agents working on amassing listings in smaller areas that are more affected by economic downturn decrease commissions and utilize the Internet to help attract cash-strapped sellers. Agents also use personal contacts and business networks to create new clients and attract listings.