☛ How have you developed Marketing strategies in the past?

☛ Walk me through your experience that relates to this job?

☛ Describe how you have executed a fully integrated strategic and tactical Communication Plan in the past?

☛ How have you gained stakeholder buy in?

☛ Which product launches have you been involved in and how did you contribute to the integrated Communication Plan?

☛ What innovative ways have you come up with to support product launch and what were the outcomes?

☛ How have you managed budget and scope with Ad agencies?

☛ What do you think is the biggest challenge to managing agencies?

☛ Have you had a time when an agency was working to add costs to a program and been able to see that and eliminate it?

☛ Describe your experience with grade, specification and package development. How have you optimized market position and volume to lead to greater market share and profit?

☛ How would you go about determining marketing mix for a product?

☛ How would you determine the marketing point of view for a product?

☛ What goes into creating a communication campaign?

☛ How have you developed your people in the past?

☛ What do you find is the most effective approach?

☛ What do you think it takes to create an effective upper management proposal?

☛ How have you gone about developing stakeholder consensus?

☛ Tell me about a time when you had a challenge getting a stakeholder on board with a Communication Plan and how you handled it?

☛ How would you work with a stakeholder to gather their input for marketing strategy creation?

☛ How would you assess the market for a product?

☛ Describe how you have supported market increase for a product?

☛ What does market demographics play in developing marketing strategies?

☛ What trends do you see that will impact launch and market share maintenance in the future?

☛ What do you think is the most important thing to keep in mind when hiring new staff?