☛ How would you use our company’s employees as brand ambassadors?

☛ How do you achieve a more human tone in your communications?

☛ What has been your experience in crisis communications?

☛ Do you have experience creating or overseeing the creation of video content?

☛ Would you modify the channels you use when communicating with different generations in the workplace? How so?

☛ Have you ever developed a mobile communication strategy for employees? What do you see as the possible advantages to having one?

☛ What would you do if an employee posted something on his/her personal social media account that was negative in tone about this company?

☛ Describe your experience with overseeing outside vendors in creating targeted communications.

☛ Do you have experience with media training for staff?

☛ How do you ensure that your message is clearly communicated to both external and internal customers?

☛ How do you clean up a company’s image that has been tarnished?

☛ Give me an example of a time when you dealt with the media and it went badly.

☛ How do you develop an effective media strategy?

☛ What is the first thing you would do if this company’s computer system was hacked?

☛ How do you ensure you are producing quality content?

☛ How do you ensure that the right people receive the right message?

☛ Have you ever handled communications for a company that went public?

☛ What have/would you do if the CEO resigned amidst a scandal?

☛ If you were talking to an aspiring communications professional, what would you tell him/her is the best thing about working in the field? Conversely, would you say is the most difficult?