Be specific when answering questions about your accomplishments with other companies. By simply stating, “I ran several online marketing campaigns” does not adequately show what you can do for the company.

A more appropriate answer would be: “I started a social media campaign that used targeted advertising systems to market the company’s services to youth in North America.” In order to elaborate - this will further project your knowledge of different campaigns - use numbers that support the project such as, “Within three financial quarters, sales increased by 427% and brand recognition vastly improved by 10% within the target demographic.”