SCTH has set up objectives of a comprehensive strategy and progress in tourism. These strategic goals are achieved gradually and systematically. SCTH celebrates the empowerment of the concept of tourism in the Saudi citizens. SCTH has made a positive shift in its claim in this regard. It succeeded in transferring the concept of tourism to be associated with individuals and institutions as a social responsibility. Accordingly, new tourism activities and programs undergo systematic organization, based on institutional vision and prospective studies with the participation of all ministries in the government and private institutions that are directly and indirectly connected with the tourism industry.