► Describe an idea that you have conceived, implemented and evaluated?

► How do you determine whether ideas are worth pursuing? Provide an example.

► Give an example of a time where you needed to 'think outside the square' to come up with a solution to a challenging problem.

► What's the best way to inspire creativity in your team? Tell me about a time when you've done this.

► When have you brought an innovative idea into your organisation? What did you do to ensure it was successful? How was it received?