If you do not want to use the default collation provided by the SQL Server, you can use the "COLLATE collation_name" clause to specify a different collation to be used at different levels:

* Database Level - Used in CREATE DATABASE or ALTER DATABASE statements to set a new default collation for the entire database.

* Table Column Level - Used in CREATE TABLE or ALTER TABLE statements to override the database default collation for this column.

* Character String Expression Level - Used at the end of the expression to cast the expression to the specified collation.