Predicting the future! I have the potential to get egg on my face everyday. Occasionally you are going to blow a forecast and you have to be able to recover from that. I do my best to go back and figure our what I missed so that it doesn’t happen again. Over the years I’ve learned that I can be wrong even when I’m right! We know people are at home watching TV while they are living life. A Dad might be making lunch for the kids or conversing with his wife while the news is on. A Mom might be folding laundry or doing a crossword puzzle with the TV on in the background. Its easy for people to miss important parts of the message when attention is going elsewhere. My forecast is only as accurate as someone perceives it to be.