Micro-interactions are small, visual enhancements (for example, an animation or a sound) occurring around a use case. These scenarios may include completing a transaction, flagging an item, or prompting a pop-up message. Such interactions are subtle, but they differentiate the product by pointing the user’s attention to the right element.

Micro-interactions may be leveraged as a signal to prompt the user while accomplishing a task (adjusting a setting, for instance), thus creating a small piece of content such as a pop-up message. Apps with well designed micro-interactions are considered easier to use, more fun, and more engaging by their users.