Even though this is a fairly general question, don’t provide general answers. Focus on giving a specific definition that sheds light on who you are as a designer. Your explanation should be clear and accessible. (Imagine that you’re explaining it to a 10-year-old).

For the “why does this matter” question, use it as an opportunity to showcase your passion for the company’s approach to design. You can also use it to tell a story that provides context for your own design perspective and focuses on the importance of human-centered experiences.