When explaining your design process, you can either describe your potential approach to a typical project (good), or you can explain how you’ve done it in the past on other projects (better). Walk your interviewer through your project(s) by using stories:

☛ Follow a typical story arc: background, opportunity, process, ups and downs along the way, and the final outcome.

☛ Be specific when you talk about the steps that you took from conception to completion of the project.

☛ Acknowledge your design context: Different UX situations require different UX processes. It’s a strength to use your environment to determine the process that works best for a particular situation.

☛ Don’t be afraid if your process isn’t the same as that of other designers. What does matter is your ability to explain the rationale behind your approach.