☛ How would you define user experience UX design?

☛ Can you speak to the difference between information architecture, interaction design, usability and user research?

☛ When is it relevant to focus on one of these areas vs another?

☛ Describe to us a basic user experience process. Would that process be different depending on the type of project, for instance responsive website versus mobile app?

☛ How do you know that what you’re designing works for the user? Tell us a bit about personas and your approach to research and incorporating research in your work?

☛ Tell us a bit about how you undertake user testing?