The main difference between the programs is that with Essentials, the designs are ready-to-go. The site is complete in a week because the majority of the work is done already. Custom sites are ready in two to three months, as we spend hundreds of hours researching, planning, designing and building a company's unique web presence. As a result, there is also a significant price difference. For firms on a tight budget, or looking for a simple practice area site, Essentials is the quick and easy solution.