⟩ What do you think are the main responsibilities of a mass communication professional?
The responsibilities of a mass communication professional are as follows
► He has to understand the message of the sender and execute it effectively to have the desired results.
► He has to understand the receiver and his psychology well, to design a message to suit his taste
► He has to come up with the best possible medium that is required to transfer the message
► He has to analyze the after effect of the message and alter it to suit the target better
These are some of his basic responsibilities which might change by means of the level or sector of media he works
