A key component of any interview is being familiar with the company and its products and services. If you already have natural favorites from the company, great! If not, take the time to go out, purchase a few products that appeal to you, and try them. This gives you firsthand knowledge to help inform your answer. You'll be able to provide details that Internet research can't give.

Include the following in your answer:

❀ Why these products are your favorites

❀ Any unusual ways you use them that make you stand out

❀ Where you tend to buy them

❀ Why you prefer them to competing brands

Example: "I swear by ABC crimson lipstick. I used to wear XYZ all the time, but one day ABC was on sale, so I tried it. I never went back to XYZ. The color is just more vibrant and makes me feel great. Plus it never leaves smudges and stays on all day."