This is a fun question and one that gives you a chance to show that you understand the brand and can represent it well to others. “Whether you say something like fun or girly or super modern, we want to know that you know our brand. In order to ensure that you come up with a great answer, spend some time on the company’s website and social channels and take notes on the key phrases the brand uses to describe itself. Then make a list of 3-5 relevant adjectives so that you have a selection of descriptors to choose from during the interview.