As a celebrity makeup artist, I literally had every single line of cosmetics at my finger tips. Everything from the 99 cent drugstore brands, to the most prestigious luxury brands, and still there was nothing out there that I was 100% happy with! My assistant and I would spend hours playing “chemist,” mixing together several different products to create something that we could use on my clients. I thought to myself, there has to be a better way! I wanted something that my clients, my friends, my family, and I could all trust to make us look and feel as fierce as we deserve!