Employees are investments, and every employee should generate a positive return on his or her salary. (Otherwise, why are they on the payroll?)

In every job, some activities make a bigger difference than others. You need your HR folks to fill job openings, but what you really want is for HR to find the right candidates, because that results in higher retention rates, lower training costs, and better overall productivity.

You need your service techs to perform effective repairs, but what you really want is for those techs to identify ways to solve problems and provide other benefits--in short, to generate additional sales.

Great candidates want to know what truly makes a difference. They know helping the company succeed means they succeed as well.