HTML5 provides many new element types so the more complex content may be properly marked up. This helps machines (such as search engines, parsers, screen readers, etc.) read a web page and understand its content structure.

☛ ARTICLE defines a piece of self-contained content with a heading of its own, which can exist outside the context of its web page. Useful for a news piece, an article, a product.

☛ FIGURE designates an image as a figure related to the content such as a schematic, blueprint or chart. With FIGCAPTION, a visual description of the image can be added too.

☛ ASIDE indicates information related to the main content on the page but is not a part of the actual content. An example usage would be a list of related articles on the same topic as the main article.