One can find plenty of graphic design job openings on every single job board. We typically apply for most of them, or at least for few, to increase our chances of getting some invitations for an interview… But you should not leave this kind of an impression in an interview.

Recruiters are proud on their companies. They believe to be the market leaders, even if it is far from truth. Therefor, you need to convince them that this job interview is special for you, that it stands out from the group of other, similar positions. They should not get an impression that it is just another meeting with another employer on your long list