☛ How long have you been using our product?

☛ How many different people at your company use our product?

☛ Are there multiple departments or teams using our product?

☛ How do you and your team currently use the product? What types of goals or tasks are you using the product to accomplish?

☛ If there are other teams or departments using our product, do you know how they’re using it?

☛ What was the most obvious advantage you felt our product offered during the sales process?

☛ Were there any other advantages you discovered after using the product more regularly?

☛ Are there any metrics or KPIs you track with our product? What are they?

☛ Were you tracking any metrics prior to using our product? What were they?

☛ How has our product impacted your core metrics?