☛ How did you hear about our product?

☛ How long had you been looking for a solution to this problem?

☛ Were you comparing alternative solutions? Which ones?

☛ Would you describe a few of the reasons you decided to buy our product?

☛ What was the criteria you used when making the decision to buy our product?

☛ Were there any high-level initiatives or goals that prompted the decision to buy? For example, was this decision motivated by a company-wide vision?

☛ What was the buying process like? Did you notice anything exceptional or any points of friction?

☛ How would you have changed the buying process, if at all?

☛ Who were the decision makers from your team that were involved in the buying process?