⟩ Have you ever found an alarming figure in your research? That drastically changed your companies perspective on the product?
Although I can not speak from a standpoint as a market researcher I can say that as an educated consumer that takes into consideration both the labor that goes into a product and as a consumer that wants the most from my buck that I have often ran into that scenario where I had to step back and question whether the integrity of the product was worth the price that they were asking.