In times of economic strain, this question is most relevant for a marketing professional. As marketing is one of the most important functions within a company, when finances are tight a marketing budget, which may once have been limitless can be squeezed down to close to nothing. This is yet another area which will require a creative answer that also highlights your planning and ambition in terms of working under pressure.

Also, the best way to answer questions about the future is to focus on accomplishments of the past. In other words, when asked about how you would deal with possible future scenarios, refer to your past accomplishments. Your answers should focus on successful campaigns with statement such as, While I was with my previous company I initiated both low-cost lead generation strategies and several viral marketing campaigns using an almost in-existent budget to boost profits by 200%.