The purpose of recruitment is to:

- Attract the maximum number of candidates to the organization and encourage them to apply

- Create strong database and select the best candidate for the position

- Ascertain the current and future manpower requirements of the organization

- Make the hiring exercise a cost effective one

Importance of recruitment is:

- To identify the potential candidates within the organization for future man power requirements

- To identify the outside candidates and hire them to meet the man power requirements

- To establish various sources of candidates

- To help in increasing the success of hiring process