You should go through the website and handbook of your

university carefully. Pen down some highlighted features

such as World ranking, the research facility, the faculty

profile, Alumni profile etc. Visa officer wants to know the

reason behind joining the particular University.

E.g. I was keen to study in a university which can give me

quality education so while searching various options I found

that this university has got the best faculty available in

my subject. Even the research facilities are very good.

Moreover it is listed in the top 50 universities of the

world with well known professionals as its Alumni's.