SEO writing has to be informative and interesting to the visitors. It should also subscribe to certain norms that make it favorable for indexing by search engine crawlers. It is important that the writing is not artificial or contrived and stuffed with key words which do not flow with the text. SEO Content Copy writing specialists keep the overall theme of the website and the particular page in mind and maintain a balance between the two. Good copy is the highway to high SERP's.