You’ll face this tough one no matter the industry. And though your first instinct might be to say, “Because I’m awesome, duh?” there’s a much better way to answer this one in an interview setting.

“Most people don't know why they're better or even different from other candidates,”.

Candidates often feel like answering this question will come across as boastful, so they shy away from it or otherwise deflect.But this is your time to make your strongest case for yourself.

We recommends the “rule of three.” Provide three examples of your strengths or ways you’re unique. This makes you sound more confident and authoritative, he says.

I would be a good fit because your mission of putting the patient before anything else is exactly how I think all health care should be provided. In addition, experience in working with underserved populations gives me the advantage of being familiar with a wide variety of perspectives. Finally, my demonstrated work on committees will help strengthen your organization’s commitment to active internal leadership.