I was meeting with a client who was trying to find private health insurance coverage for herself. Cost was a big concern for her, but her expectations regarding cost and coverage were unrealistic. She expected to pay less than $100 a month for coverage, along with low co-pays and a small deductible of around $500. I showed her the plans we had and explained how the monthly cost is usually higher if your co-pays and deductibles are lower, but she wasn’t open to a high monthly cost. I decided the best course of action at this point was to step away from discussing costs and focus more on her specific needs. She was relatively young with no major health concerns, so I explained how she would likely only be using preventative health care services, which came free or with very low co-pays. I was able to find her an affordable plan that she was happy with just by approaching it in a different way.