I always ask this when a reporter approaches me with an idea. I want to know whether she is genuinely interested in the idea and whether her curiosity will drive her to seek the answers she needs to tell the story. I want to know what aspect of the story first caught her attention. If she ever gets lost in the weeds during the reporting, I can remind her about the initial moment of intrigue. Finally, I want to understand how the writer thinks. What topics are of natural interest to her? Where is she getting her ideas from? What is she reading?