Yes, I’d like to know why a reporter is curious about a story idea. But I’d also like him to step outside of his reporter’s role and think as a reader or viewer. How can we frame the story in a way that’s relevant to the average person? This is where the reporter considers why the story would grab the attention of his parents or, say, his friends at a bar (or his parents at a bar).

Not that his parents or friends are average people, but they live outside the newsroom (which can sometimes become fixated on a story that’s not relevant to others). Ordinary people are most concerned about their finances, health and safety. And if they have kids, they’re probably concerned about all of that, plus education. Does the reporter’s story idea touch upon any of these issues?