I want the reporter to have done enough research to understand where the story lies in a timeline. What previous events have led to the current situation? Give me that context. Then let me know what’s new about the situation. Does the story reflect a new trend, a turning point, the start or the end of a conflict? Do we need to tell the story in advance of an upcoming decision, meeting or event?

Such “news pegs” can be limiting, and I’ve often argued that we should be able to publish stories just because they are good stories. But given how busy readers are and how many distractions they face, it helps if a story -- even “just a good story” -- has a compelling reason to be told today.