In today’s professional environment, the concept of culture fit is increasingly becoming a top priority in the recruitment process. The more senior the position, the more important it is to find a cultural fit, as these characteristics will affect their leadership style. Prior to the interview, candidates can gain an understanding of the company’s culture by reading their website, particularly the “About Us” section. Assess how they have chosen to present themselves to their clients, and even the style of the staff photographs. Companies with relaxed and casual photographs of staff are likely to have relaxed and casual environments. The photographs are also a good indicator of the appropriate dress code for their office too.